Amarula Cream Liqueur Made from Africa

Amarula, the original Marula-based alcoholic drink, was launched as a clear spirit in 1983. In September 1989, Amarula changed to a cream liqueur. Amarula cream is the only cream liqueur with real Marula fruit. This fruit comes from Marula trees, which grow wild on the subequatorial regions of Africa, uncultivated by man. It’s the only area on the entire planet they grow. Just once a year, at the end of summer, they bear the Marula fruit that is used to make Amarula cream. The scent of the Marula fruit attracts the elephants from the surrounds who come to feast on the fruit.

Amarula is the first Marula cream of its kind and no other competitor can claim this. The tree is steeped in African myth and folklore – locals regard the tree as sacred, and believe that the fruit, leaves and bark have medicinal powers for fertility & health. Many tribal councils and marriages are held beneath the canopy of branches and leaves.

Marula fruit are harvested in the wild. After the inner stone and skin are removed, the flesh is fermented and then distilled. It’s essential that the fresh Marula pulp is crushed and distilled as quickly as possible to retain its fresh fruity flavours in the Marula Spirit. During the second distillation the Marula flavours are further concentrated. To enrich and deepen its flavours, the spirit is aged slowly in wood, spending two years in small French oak barrels where wood spice characters of vanilla and toast are naturally imparted. Another important ingredient is the dairy cream. It gives Amarula its rich and velvety smooth consistency.